It is all too easy to look at promotional pens as the bottom of the pile, the promotional product to opt for when the budget is all but exhausted. And to an extent this is perfectly understandable. Printed pens are the class leader when it comes to views per pound. But this undersells this most flexible of items.
Promotional pens do not begin and end with the frantic free-for-all at the trade fair where your staff feel under siege. Even so this is an effective way of getting people to see your logo and the printed pens are taken away for another chance of getting you noticed. But look further than bulk distribution.
Promotional pens range from the cheap as chips to the item than anyone would be proud to own. What you have to decide is where each item fits within your campaigns. For instance, engraved pens are not that much more expensive and might be cheaper in the long run as you will be more discerning as to whom you give them to.
Whilst throwing promotional pens at passing trade is not the same as throwing them away, rewards can be greater if you target your efforts at your potential customers. Take syringe highlighters for instance. They have the most limited of appeal of any promotional pen but this could, of course, make your investment in them worthwhile. You know exactly who would find them desirable and it allows them to be personalised.
When perusing the stock of promotional pens that suppliers have you could well be confused as to why anyone should go for the more expensive items when the returns on the cheaper ones are so good. Even engraved pens are pushing the envelope a bit.
But if you want someone to take away a reminder of a seminar then giving them a quality metal pen at the start of the course, properly personalised, begins to make sense. Such promotional pens will be kept by those who make decisions. And, more importantly, when they are considering your next seminar they will remember the gift and will still have your contact details on the engraved pen.
Printed pens are generally thrown away once exhausted. Many of the more expensive promotional pens, those that generate a certain pride in ownership, will have refills available. Why not offer a lifetime’s supply, for as long as they keep the pen? This will ensure that they come back to your stand, or counter for the top up.
There is a promotional pen for every budget and every requirement. They work well on their own and in conjunction with other promotional products. If your customers are discerning then there are suitable engraved pens and for the difficult to please, there is the personalised one. All you need to do is check through the catalogue.