Effective use of a promotional umbrella is all about getting it noticed by the right people when they are at their most receptive. Those attending trade or retail fairs are out to buy and are an obvious target. Such places are custom made for corporate umbrellas. But that should not blind you to the other places where there are those just wanting to buy.
Say you sell prams, but not enough. Promotional umbrellas could help you here. You need to show your logo to other potential and actual parents so consider where they will be. The answer is around the new baby whose parents you have just sold a pram to. What better place to have one of your printed umbrellas seen.
Other potential mothers will gravitate towards the baby and your promotional umbrella, just to make silly noises and lie about how beautiful it is. So when you sold the pram did you give away that little sunshade that fixes to the side of the pram? If not, why not? Apart from the children themselves, everyone else, be they potential parents, grandparents or friends, will consider where they will have to buy baby gear and see your corporate umbrella right before their eyes.
People take photographs of babies, plus the pretty little promotional umbrella stuck to the side. They cannot avoid it. And what about the elder child, standing there ignored? If you had any sense you would have offered a matching promotional umbrella, perhaps personalised for that little extra something, at a reasonable price, to the mother so that her eldest did not feel left out.
And those photographs will be exchanged, with your promotional umbrellas in the frame, copied, emailed and placed on Facebook. With your logo. You can target your printed umbrella at just the right level, just enough to make others feel jealous.
And do not forget the mother. She will also require a promotional umbrella when it rains or if the sun gets too hot. Offer her one nicely personalised, matching that of her baby and the other one, whatever its name is, so that the whole ensemble is beautifully matched. Those other mothers and mothers-to-be will want to be decked out in just the same corporate umbrellas, although just a bit better.
At the retail shows ensure that your planned marketing is obvious and you could, if they give you their details, offer them one of your promotional umbrellas just to put them on the first step and, of course, in the right, that is receptive, frame of mind.
Promotional umbrellas are all about targeted marketing. Just getting your logo and message seen might seem enough but, with a little planning, and a personalised printed umbrella or two, you can hit those people you want to influence.