Case studies

"For the opening of their new hotel, Radisson SAS invited Leighmans to come up with the goods."
The Radisson SAS Group were planning the opening of the new Radisson SAS hotel in Liverpool when we were introduced to them, and although the pre-launch team subsequently moved on, they were impressed enough to pass on our details to the management team who took over responsibility for running the hotel. We went over to meet them the same day they contacted us and working to the brief they gave which detailed quantities, budgets and target markets, we quickly responded with a comprehensive ideas list of candidate products to be given to travel writers on their visits to the hotel. From a combination of our ideas and their own, four pieces of merchandise were selected which we then presented as samples.
Mugs Travel mugs Computer memo holders PVC coasters These product were expressly picked to maximise brand awareness of the new restaurant, which is now fully booked. All these were approved, full quantities were produced and we delivered them in plenty of time to meet both the hotel's schedule and the journalists' deadlines. Feedback from the recipients of the merchandise has been very positive with people requesting more.

---

"When talkSPORT decided to promote their radio station, Leighmans tuned-in to their requirements immediately."
Umbrella Conference Bag Rucksack Washbag Travel Mug Sports Bottle Sports Towel Bottle Opener Keyring Giant Novelty Pen
As part of the operation to launch a new logo and promote the station's frequency, talkSPORT asked Leighmans to pitch ideas for an integrated merchandise campaign. Dealing with the station's London office, we discussed their objectives and thoughts before presenting our own ideas list of products, all of which were chosen for their appeal to the predominantly male, sports enthusiast audience. Any products selected also had to be able to accurately present the colours of the new logo. While of course they had to comply with the budget parameters laid down and needed to include cheap 'give-aways' as well as premium gifts and competition prizes. The initial list we provided contained over 30 suggestions including cheap and cheerful bottle openers, to more expensive storm-proof umbrellas, back packs, travel mugs, sports drinks bottles and pens. What's more, we provided all this, together with photographs and costs, within 24 hours. After considerable effort and much liaison between our teams involving fine-tuning the products, adjusting quantities and refining costs in order to maximise their budgets, talkSPORT were impressed with the service, support and value we provided, and awarded us the contract. All the merchandise was produced and delivered as promised, and the UK's number one commercial radio station was able to launch its new logo and promotional campaign bang on schedule.