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Archive | March, 2013

Happy Easter from Team Leighmans!

28 Mar

Well it’s Easter! Look at these amazing pots that were sent in by our mug suppliers! They came with a scrumptious creme egg and a card with our name on. Everyone in the office was sent one. We’ve loved enjoying our Easter chocolates and can’t wait for our long bank holiday weekend. I’m sure you […]

Hooray for branded mugs

26 Mar

Far be it from us to call consumers ‘mugs’ – the kind of mugs we’re talking about in this post are the kind you find in your kitchen. Indeed, promotional mugs are one of the most important products in corporate branding; something which is proven time and time again by their popularity, usefulness and effectiveness at raising brand […]

All together now, stand up!

19 Mar

Writing this on a modern touchscreen keyboard, I suddenly feel very old-fashioned. My iPad is lying flat on the table while I tap away – but it seems tablets may just have become tired of lying on their backs, once and for all. Why? Because one of the things that got people talking, and writing, […]

Red Nose Day giving and Pen4Life helping school kids in Rwanda

15 Mar

It’s Red Nose Day today. I hope you all have contributed generously to charity by doing “something funny for money” – or simply by giving money. There’s still time, go to: rednoseday.com/donate. I want to take the opportunity to highlight another brilliant charity project; not associated with Comic Relief but with the promotional items industry: […]

The real social: Media ‘earned’ through word of mouth

12 Mar

‘Earned media’ is, apparently, the buzz phrase of the year. In short, ‘earned media’ is advertising which is created by audiences themselves – usually in response to a good product or otherwise perceived success. Powerful indeed, since no one is obviously selling or pushing a brand or product: guards are down and trust is high. […]

The most important Groupon the planet

8 Mar

Are you still getting all those Groupon emails? I turned mine off a long time ago but I do know people who either still moan about them, or actually appreciate them. The latter group seems to have dwindled, however, judging by Groupon‘s falling share price and the recent sacking of its CEO, Andrew Mason. The […]

Put your Easter eggs in the right basket

5 Mar

Easter is coming and with it some cause for celebration again. This year, the holiday falls quite early and that’s probably a good thing as it can come to represent a happy time by, hopefully, ending the long, cold winter. Some industry experts believe that we need to take advantage of any cause for celebration in […]

The Oscars, the Crystals and awarding excellence

1 Mar

It’s awards season! The Oscars took place this week, in case you missed it. Not that you could have, reported everywhere as it was. Granted, most reports or at least many were about clothing and a carpet of a certain colour, rather than about the celebration of work – something the American movie industry does […]