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Archive | August, 2013

The Unexpected Art of the Sticky Note

29 Aug

The ‘sticky note’ has been a desktop staple since the 1970s when they were ‘accidentally’ invented by Dr. Spencer Silver. Dr Silver, a scientist at 3M in the United States, was attempting to develop a super-strong adhesive, but instead he accidentally created a low-tack, reusable adhesive. The initial use for the sticky note was as […]

London 2012: Marketing Gold

26 Aug

One year since the ‘Greatest Show on Earth’ came to London, the sporting glory is being relived with Sainsbury’s Anniversary Games (which took place in July), and now National Paralympic Day, on 7 September. According to a recently published report, the 2012 Olympic and Paralympic Games not only resulted in gold for many athletes; it […]

6 Things You Never Knew About The Umbrella

23 Aug

Low cost and high impact, the umbrella is one of our bestsellers. Here’s a few fascinating facts about the humble brolly:   1) Made in China Although you might suppose the umbrella was invented in the UK to protect us from the country’s frequent rain showers, it is believed to have originated in China in […]

Manchester Pride: How Brands Can Cash in on The Pink Pound

19 Aug

Manchester is digging out the rainbow flags in preparation for Pride Weekend – the annual celebration of the LGBT (lesbian, gay, bisexual, and transgender) community, which takes place from August 23-26.   The Manchester festival is one of many Pride events that now take place around the globe. They range in size from the world’s […]

V Festival: The Effectiveness of Brand Activity and Promotional Gifts at Festivals

16 Aug

V Festival kicks off this weekend and, as usual, an array of savvy brands will be there to take advantage of the festival’s 24-35-year-old demographic. Attracting between 150,000 – 160,000 music fans annually, it is one of the UK’s most popular festivals. Recent research by msn has shown that festivalgoers are an affluent bunch, spending […]