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Archive | March, 2014

Make ‘em Laugh, Keep ‘em Loyal – The Best April Fool’s Day Marketing Stunts

24 Mar

Some of the world’s biggest brands use April 1 as an opportunity to have a little fun with their customers. What could you do? April Fool’s Day used to mean the odd spoof story in the newspaper, but with the advent of social media every savvy brand manager is at it. From Virgin Atlantic’s glass […]

Fun and Creativity in Promotional Products: 6 New Ideas – We’d Love Your Opinion!

14 Mar

“The ideal promotional product should be fun and creative – agree or disagree?” That was one of the questions that we asked in our recent customer survey – and you’ve probably guessed the answer, otherwise I wouldn’t be writing this post. Yes, that statement “the ideal promotional product should be fun and creative” was the […]

How Small Businesses Can Get The Most From Exhibiting

10 Mar

Exhibiting is expensive. There’s the cost of your stand, the time out of the office, hotels, taxis…and the rest. You need to be sure of seeing a return on that investment. You may have taken the time to select an exhibition or conference that will deliver the right audience, but how much have you thought […]

Darren Shares his Entrepreneurial Expertise

3 Mar

Darren Leigh, MD of Leighmans, reveals the biggest challenge he faced when starting up in business on entrepreneurial website GoFireYourself.com It’s not easy to admit your failures, but as long as you learn from them there’s nothing to be ashamed of. In fact, overcoming challenges – particularly in business – can make you more successful. […]