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Archive | May, 2015

Eight Tips for Designing a Logo

25 May

corporate identity

Effective logo design can have significant, long-lasting effects upon the fortune of a brand and company. Logos such as the Nike swoosh and the WWF Panda are so recognisable, the brand’s name doesn’t even need to be present for customers to make an emotional connection with the company. Here, we explore eight tips if you […]

Seven Ways to Make Sure People Remember You (And Your Company) – For the Right Reasons!

21 May

Teacher With College Students Giving Lesson In Classroom

The internet has made it possible for more people than ever to launch their own start-up companies – turning their passion into a profitable business. However, this accessibility has made it harder than ever for brands to stand out from the competition and attract the desired level of custom. Here we have put together seven […]

How Not to Plan a Marketing Campaign

16 May

Pepsi china campaign fail

Advertising and marketing is somewhat of a double-edge sword – potentially making or breaking your company and brand, depending how successfully it is planned and executed.

Four Brands That Owned Father’s Day

14 May

Father's Day Jack and Jones

Poor old dads: for the past five decades they’ve been patronised, devalued and made to look like awkward, work-orientated plebs with little interest in the day to day comings and goings of their kids – on TV ads that is.