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The most powerful promotional product is a not only a cheap giveaway, but it’s one of the most well known promotional items, personalised calendars.

It’s easy to not think about promotional calendars when looking for a gift, when there are so many other promotional products out there. But none of them have the same impact as a promotional calendar. It has been said that personalised calendars are the most effective form of advertising.

Almost everyone uses a calendar and most people use more than one. People look at a calendar 12 times each day. This means 84 times a week and accounts for 4,380 moments of exposure throughout the year.

A past study done by the Promotional Products Association International (PPAI), 65% of all home and business calendar users write their appointments on a calendar. In addition to that, only 28% of calendars that were being used in homes and 15% that were being used in businesses were purchased by the user. Why buy something that you can get for free?

So why are custom printed calendars the perfect promotional gift? Since they are practical items, people appreciate them and they appreciate those who sent them. PPAI’s study shows that firms who sent out calendars as gifts saw an increase in business with calendar recipients.

However, the most interesting statistic released is the following: 94% of all business people recipients can recall the advertisement stated in the message on the calendar. If you’re looking to impress, choose a corporate gift. But if you’re looking to give and receive with your promotion, the answer is as simple as promotional calendars.

Call 0800 169 0898 or email sales@leighmans.com.